Smoothie Industry in 2023: Trends, Market Size, and Demographics

What is a refreshing and nutritious beverage that you can enjoy as a meal or snack any time of the day? If you guessed smoothie, you’re right. Believe it or not, this drink consisting of blended fruits and vegetables has been around since the late 1920s. Since it appeared on the scene decades ago, this healthy and convenient drink has enjoyed staying power and has grown in popularity, especially in recent years.

Consumer Demand

The smoothie industry is in high demand for several reasons.

First, smoothies are a convenient and healthy way to consume a variety of nutrients quickly and easily. They are also customizable, allowing consumers to choose ingredients that meet their individual dietary needs and preferences.

Second, there is a growing shift in health and wellness, and smoothies fit well within this trend. Many people are looking for ways to incorporate more fruits and vegetables into their diets, and smoothies are a tasty and convenient way to do so.

Third, the smoothie industry has responded to this demand by offering a wide variety of flavors and ingredient options, as well as catering to specific dietary needs such as vegan, gluten-free, and dairy-free options.

The Economics of the Smoothie Industry

Increased consumer demand due to the popularity of this beverage makes this an appetizing business opportunity. According to the latest data provided by Fact.MR, the global smoothie market is currently a $27.2B industry, estimated to reach $52B within the next decade, expanding at a CAGR of 6.8% from 2023 to 2033.

Target Demographics

The phenomenon regarding this industry is that the secret to its success is the diversity of the target market. It’s not just folks who are health conscious and into fitness who consume smoothies; it’s anyone looking for a quick and convenient nutrient-dense meal or snack. Based on 2020 figures released by Statista, about 177 million Americans enjoy drinking smoothies including:

  • People who follow specific diets, such as vegans or those on a gluten-free diet.
  • Individuals who prioritize organic, non-GMO, or locally sourced ingredients.
  • Athletes, fitness enthusiasts, and people looking to lose weight or maintain a healthy lifestyle.
  • Busy professionals and students.
  • Anyone on the go who wants a satisfying meal or snack option that can be consumed quickly and easily.

Basically, smoothies can be enjoyed by people of all ages, from children to seniors, who are looking for a tasty and nutritious beverage.

What’s Trending?

A smoothie is predominantly enjoyed by being sipped through a straw, however, the ingredients of a smoothie are equally delicious and nutritious when eaten from a bowl with a spoon. It’s trendy to enjoy either a smoothie beverage or a healthy acai bowl. There are also more opportunities to enjoy protein in bowls and smoothies as compared to pressed juice which can be high in sugar and low in nutrients because it consists only of fruit. When you add protein sources and vegetables to a smoothie, along with about a cup of fresh or frozen fruit, you tend to gain more nutritional benefits.

A Great Time to Invest

There’s never been a better time to pursue this trend and invest in a smoothie franchise, like SoBol. If you want to know how to start a smoothie business, don’t go through the hassle of starting from scratch. SoBol gives you a leg up in business through the effectiveness of franchising.

We are an acai bowl and smoothie café franchise. We provide owners with a strong business model that has been proven in the marketplace, and we are also part of a growing trend in providing healthy and nutritious beverages and bowls to members of your community. At SoBol, we understand why the smoothie trend is in high demand. We understand the power of the mind-body connection. While our bowls and smoothies provide for our customers’ physical health and wellness—it’s our positive attitude and how we present our product that makes the biggest difference. The SoBol experience is what sets us apart.

We are on a mission to supply super cool food and make people’s day along the way. It’s not just about providing a completely customizable menu with the freshest ingredients; it’s about serving it up with a smile. That’s what makes a difference. We don’t just make delicious smoothies; we understand how important it is to connect with our customers—good food and good moods—and that’s what keeps our customers coming back.

The Choice is SoBol

If you are passionate about being a positive force and giving your community amazing food with an amazing experience, there’s no better time to get started. We can’t wait to tell you more about our franchise ownership opportunities.