How Big is the Superfoods Market and Why Is It a Trend?

It seems like everywhere you turn — TV, radio, magazines — you hear about the superfoods trend. The best way to describe the term is that it’s used to describe certain whole foods that are rich in nutrients and have great health benefits when used as part of a healthy, well-balanced diet.

Defining a Superfood

These foods contain specific compounds, fiber, vitamins, antioxidants, and micronutrients that may promote optimal health benefits and often may be used for fighting disease or weight loss. But the title is typically reserved for natural foods that are especially nutrient-dense while generally being low in calories. Not every healthy food is a superfood.

What Makes Certain Foods Super?

It’s the antioxidant component that folks are raving about. They help neutralize free radicals in our bodies which, according to the Cleveland Clinic, increases immune function. Free radicals are natural byproducts of energy production that are needed in balance with antioxidants. Often, too many free radicals can be associated with health problems like heart disease, cancer, arthritis, stroke and the list goes on. It’s believed that having the proper mix of healthy superfoods may decrease your risk factors and increase your overall heart health, create a stronger immune system, lower cholesterol, and reduce inflammation to help combat arthritis.

Keepin’ It Real

Critics may argue that “superfoods” is just a marketing term because there really is no barometer or formula to gauge what is a superfood and what is not. The American Heart Association, for example, says there are no real criteria to identify something as a superfood. But businesses involved in the superfoods market continue to push for food labeling touting the benefits of their product as a superfood.

The reality is that superfoods are not a magic pill. Can’t promise they’ll cure diseases, but they do contain heavy-hitting ingredients that can help you maintain a well-balanced, nutritional diet if incorporated into a long-term healthy lifestyle.

Examples of Superfoods

Foods that fall into the superfoods market run the gamut, but they are typically the foods you buy on the perimeter of the grocery store. Think of foods in their simplest whole form or the foods that are harvested rather than processed. They include items like:

  • Soy
  • Oats
  • Eggs
  • Lentils and beans
  • Avocado
  • Beets
  • Chia seeds
  • Salmon
  • Green tea
  • Leafy vegetables like spinach, kale, Swiss chard and microgreens
  • Broccoli
  • Dark chocolate
  • Sweet potatoes
  • Squash
  • Wine
  • Garlic
  • Wheatgrass
  • Turmeric
  • Cinnamon
  • Ginger
  • Almonds
  • Berries

Açaí: A Berry Big Impact

One of the more popular berries that has maintained its place in the spotlight is the tiny açaí berry that packs a big punch. These are small, dark purple berries grown in South America. They contain everything doctors want us to have. Not only are they in the superfood category, but the açaí berry appears to have earned superstardom as well.

This small berry is certainly en vogue. In the last 15 years, whether due to celebrity influencers or the concern for health and wellness, superfoods like the açaí berry are experiencing burgeoning growth.

 The Growth of the Superfoods Market

The global superfoods market was estimated at $137 billion in 2018 and is projected to reach $287.75 billion by 2027.

People are hungry for superfoods, and that appetite is massive due to factors like increasing healthcare costs, growing geriatric populations seeking healthier lifestyles, food innovations, changing lifestyles, and medical discoveries. Demand is especially high in the U.S. as obesity continues to be a concern and other factors like the COVID-19 pandemic have kept folks searching for ways to improve their health.

But superfoods are not a fad; they’ve been around for several decades. Between 2011 and 2015, there was a 202% increase in the number of new food and drink products launched around the world containing the terms “superfood,” “superfruit,” or “super grain,” according to a 2016 Mintel study. And by all accounts, the trend is only increasing.

There are businesses being built around them and the timing is right to ride the wave of this trend. A wave that has shown endurance for decades and is robust looking forward.

Our Franchise is Ripe for the Pickin’

SoBol is an açaí bowl and smoothie café franchise that saw the growing popularity of superfoods and knew the açaí trend was rooted in success. We understood that our customers would be interested in healthy bowls and smoothies that not only taste good but can be good for you. Which is why our franchise is growing right alongside the superfoods market.

Our Grade A açaí is blended fresh each day in-store. Our patented homemade granola (our secret sauce) can only be purchased and found at our locations. With a simple menu of fresh fruits and vegetables, from local farms when in season, we are blending up great opportunities for our franchise owners.

As a franchisee, coupling the success of the superfoods market and the success of the SoBol model means profit potential for you. We’re committed to helping you make your business ownership experience the best possible. Our operations are simple, focused, and replicable with top-notch training and ongoing support.

We’re always looking for passionate people who want to deliver the best product with the highest standards to customers in your community. If you’re ready to ride the wave with us, let’s get started. Once you fill out the form, our director of franchising will be in touch.