It’s healthy, delicious, easy to make, affordable, and it’s been trending for more than 20 years. The product? Acai Bowls. Originally created in the 80’s in Brazil, the bowls gained momentum in 2000, and are projected to see continued growth. Good news if you are considering investing in an acai bowl business. This is your one-stop shopping guide if you are dreaming of business ownership in a lucrative industry.
Acai Berry- The Superfood
First, what’s all the hubbub about? The tiny, purple acai berry is the center of attention. According to the Mayo clinic, acai is the superfood, harvested from the rainforests of South America. Acai berries contain vitamins, antioxidants and fiber thought to help with arthritis, weight loss, high cholesterol, skin appearance, detoxification and general health.
The now famous acai bowls are basically thicker smoothies topped with oatmeal, nuts, fruit, or granola. The bowls are filling and provide great energy, which means the appeal hits every age and demographic. Your target audience are folks making healthy lifestyle choices and this mind-set and the “wellness economy” has been valued at 4-trillion dollars.
How does this trickle down to the acai bowl business? The acai bowl and smoothie industry is said to be worth 2-billion dollars in the US. If these numbers look appealing and this is an investment you can sink your teeth into, you have two options to consider. Both options allow you to enjoy business ownership. You can invest in an acai franchise like SoBol or go through all the steps of creating a start-up.
Business Option- The Start Up
The start-up might be something to consider if you want to put in time researching and planning. You would start from scratch creating a business plan and you can find a step-by-step guide from the U.S. Small Business Administration. Keep in mind, if you are not familiar with legal documents, accounting, staff management, marketing, real estate, food service, or equipment you have work cut out for you complete with lots of red tape.
Business Option- The Franchise
The second option is an acai franchise investment. The benefits of working with a franchise like SoBol is that all the detailed leg work is done. For an initial franchise fee of $25,000, you have the advantage of following a proven business model with a solid reputation. SoBol has been a successful acai bowl business since 2012, and they provide support and training to ensure the success of their franchisees. This education for franchisees involves point of sale functionality, marketing, technology, third party delivery and accounting; all necessary ingredients to prepare for your grand opening. At SoBol, we pride ourselves on keeping things simple; from the menu to franchise operations. Imagine creating a start-up without this knowledge and training.
Location and Success
A start up bowl business means you need to become a real estate expert. At SoBol, we’ve got you covered. Our site selection process is very specific. We are looking for store fronts in high visibility and accessibility areas where there’s a lot of activity. We look for small to medium sized suburban towns, strip centers, college campuses and urban/downtown locations. We have 50 locations in 7 states and growing. On average each one of those locations enjoy solid profits as we are seeing store revenues at $675,000 annually.
As a SoBol franchisee you will have the tools you need to succeed. SoBol is an innovative brand strategist with technology at the core of the business. Even pre-pandemic before convenience ordering became a necessity, SoBol made the customer experience simple with mobile ordering, a loyalty program and e-gift cards. On-going digital marketing campaigns keep us interactive with our customers who are looking for healthy food options at a fair price point. SoBol customers know our bowls are good anytime of the day for a filling breakfast or a satisfying dessert and every meal in between. We are proud of our completely customizable menu which features bowls, smoothies and soups with our famous home-made granola and our fruits are fresh 7 days a week from local farms.
If you are interested in a low investment, simple business model with proven success, let’s get started. Fill out this form to be part of the family!