Quick Service Restaurants, or QSRs, provide convenient, quick service to those with busy lives. Here’s what customers expect and tips for improving the QSR experience at your restaurant.
Quick service restaurants continue to grow in popularity because they offer affordable, fast, tasty, on-the-go meals when your time is limited. Ideal for a family rushing around heading to soccer practice, or if you only have a 30-minute lunch break at work. They are designed to be meals on the go—even the packaging is constructed to let you eat on the run. The essence of fast-food is familiarity. You know what to expect because you can rely on consistent quality, taste, and service.
For QSR franchise owners, the trend is a recipe for success. Stats from IBISWorld show the fast-food industry in the U.S. is worth $362.3 billion and growing at a rate of about 3%.
There is always room for improvement. Here are some suggestions to improve the customer experience and your profit potential.
While both QSRs and fast-casual dining restaurants fall under the broader category of quick-service dining, there are some key differences in the experience they offer. Fast-casual dining restaurants have a relaxed, comfortable feel with attention paid to the design of the dining room. This style lends itself to including table service, whereas fast-food focuses more on take-away. Fast-casual customers typically order at a counter but may receive their food at their table, either through table delivery or a buzzer system.
When it comes to the menu, fast-casual generally provides a wider menu variety including healthier choices and customized meals. They may also incorporate more diverse and unique flavors, catering to different dietary preferences while providing higher quality ingredients. With this in mind, you will typically pay more for a fast-casual meal.
SoBol is the best of both worlds. We are an acai bowl and smoothie franchise catering to the growing trend of healthy eating. We have designed our menu and our business around preparing nutritious food that tastes good. We don’t believe healthy eating means you have to sacrifice flavor.
We have some elements of fast-casual, having designed our cafés to be a comfortable community gathering spot where folks can relax and connect with friends or family. But we also have some elements of a QSR franchise. Customers know they can depend on our consistent, affordable, great tasting food each time they visit a SoBol at any of our locations around the country. We offer fast service from a customizable menu providing the ease of online ordering. But customers get the essence of SoBol when visiting one of our cafés, where they’re greeted with a staff committed to filling people’s day with cool food and positive vibes.
We have created our own niche in the industry and that’s why we’re growing. SoBol is a great opportunity for you as a franchise owner and we’d love to tell you more. To request info, fill out our simple form and we’ll be in touch.