Seems like we’ve heard the saying “breakfast is the most important meal of the day” forever, but for good reason. Nutrition experts agree, eating a healthy breakfast breaks the overnight fasting period. It replenishes your supply of glucose to boost your energy levels and alertness while also providing other essential nutrients required for good health.
There are many studies out there that show the health benefits of eating breakfast. In the short term, it boosts energy and concentration, which is why our teachers wanted us to eat a good breakfast before a big test in school. In the long term, it can help with better weight management, reduced risk of type 2 diabetes and heart disease.
Naturally, with health and wellness so prominent these days and concentrated focus on treating your body right, healthy breakfasts are trending among millennials and Gen Z (roughly 13- to 36-year-olds). This is why the food industry is hungry for those morning appetites. It explains why many traditional fast-food restaurants have opened early and added a full-course breakfast to their menu options.
There are many breakfast restaurant franchises. However, this crowd doesn’t seem interested in a daily plate of smothered, covered, and diced waffles at Waffle House or a large stack of pancakes from IHOP, as delicious as those items are.
In order to be profitable today, the best breakfast franchise restaurants need to serve up delicious, substantial, nutrient-rich breakfasts to fill up and start the day off right. This generation wants to know the source of their food, which is why terms like “farm-raised” and “farm-to-table” are popular.
This crowd is instead looking at the new wave of modern breakfast restaurant franchises like First Watch and Another Broken Egg Café, with their vegan, gluten-free, dairy-free, free-range, trendy menu items like avocado toast and power wraps. This generation of breakfast eaters wants greens, grains, and superfood bowls and are trending away from meat. According to a recent Technomic consumer trend report, a little more than half of this group is choosing to go meatless because they feel like vegetarian options are better for overall health.
They want nutritious, delicious, and easy-to-photograph food options. We know one of the highest compliments you can receive from the millennials and Gen Zs is having your restaurant’s food photographed for Instagram. Healthy breakfast food photos are trending, and the #breakfast hashtag currently has 90.5 million posts on Instagram. The food has to look good and be good for you to show proof that you are part of the self-care trend. If you need more evidence than social media, recent polls found that 72 percent of millennials and 81 percent of Gen Z’s eat breakfast daily, and the movement is shifting towards healthy options.
So not only is breakfast trending, but this audience wants the option to eat breakfast foods throughout the day. This is why many QSR franchise models have all-day breakfast items on the menu. This is the key. If you are looking to invest in the best breakfast franchise, the qualities you need to consider to guarantee a return on your investment are all on your menu. They should include:
- High-protein options
- Filling foods
- Be delicious
- Fresh fruit and veggies
- Gluten-free option
- Meat-free option
- Nutritious
- Customizable menu
- Well-balanced
- Simple
The Best Breakfast Franchise is SoBol
That list is actually all the things to look for in an acai bowl franchise like SoBol. We are an acai bowl and smoothie café franchise with a menu dedicated to providing nutritious and delicious meal options all day long. While our bowls are great for breakfast, they are also good meal options for lunch, dinner, dessert, or a snack.
The base of our bowls includes superfoods like acai, greens, and pitaya and we have add-on choices of protein, seeds, fresh fruits and vegetables. We keep it simple and let our customers make the best decisions for their health or specialized diet.
Bowls and smoothies are not fads, it’s a $2 billion industry here in the United States and a growing trend embraced by millennials and Gen Zs, although our customers encompass families of all ages.
We do more than serve up nutritious and delicious food. Our franchise locations are dedicated to improving people’s days and being a positive force caring for others and being passionate.
We are an affordable investment for entrepreneurs who crave a healthy lifestyle and are dedicated to operational excellence and you’ll get unmatched training and ongoing support from industry experts committed to your success. If you’re interested in being part of our growing family, sign up to find out how to open your SoBol café.