Wellness is trending. Even prior to the pandemic, people saw the value in making healthy decisions about the foods they ate, looking for foods that deliver added benefits. These decisions are based on how the food is grown, its nutritional value, and how it can work best to energize their bodies.
People are looking for foods that fit into terms like whole foods, superfoods, and organic. Consumers want plant-based foods, sustainability in keeping with an ecological balance, and functional ingredients to deliver a boost to their nutritional needs.
You’d be hard-pressed to find grocery stores, restaurants, and even fast-food locations that don’t contain healthy food options that cater to this growing trend.
A trend that is creating big business. Let’s break it down. The global superfoods market, for example, reached a value of $152.71 billion in 2021 and is expected to reach $214.95 billion by 2027. The global superfoods market is projected to grow at a CAGR of 9.2% through 2027.
Organic foods follow suit. Based on figures released by the USDA, the United States organic food market was worth $52.3 billion in 2020. The market is estimated to grow at a CAGR of 8.7%, earning revenue estimated at $95.1 billion by the end of 2027.
Organic Food Franchise Opportunities
When it comes to businesses under this umbrella — like an organic food franchise, there are possibilities like organic farming, grocery stores with organic products, and restaurants serving organic entrees. Keep in mind that you can’t just call something organic. Those growing or serving organic foods must adhere to strict regulations by the U.S. Department of Agriculture. Organic foods must be grown a certain way, by specific farming methods.
Whether you are interested in organic, whole foods, or superfoods — growth in the healthy foods industry is the reason entrepreneurs are investing in organic food franchises or businesses that focus on healthful eating.
Three Things to Look Out For
If you’re in the market for a healthy food franchise, look for three main points when deciding on the best opportunity for you.
- Look at the growth rate. Find out how long the franchise has been in business, and if they are growing at a good clip. Study the profit margins of the current franchise owners. You want to ensure that as a franchisee, you have the ability for profit potential as the brand grows.
- Determine the reason for growth. If the franchise is based on trending superfoods like the acai berry, available in menu items like bowls and smoothies, there’s great opportunity for success in your business. Acai is a small berry that packs a big punch. It contains many nutrients and antioxidants that are beneficial to maintaining our health. Among the added benefits of acai are cognitive improvement, heart health, improved skin, and weight loss.
- Understand the amount of training and support that the franchise brand will provide. Many franchises do not require prior experience. They provide the training you need to open your healthy food franchise. The benefit of franchising is that you have experts available for any ongoing support you may need after the grand opening. They are there to assist with day-to-day challenges you may face as a business owner. Be mindful that you also have the ability to network with other like-minded franchisees who can share ideas to help with your success.
Franchising Opportunities With SoBol
At SoBol, we might add one more item to the list. Look for a good fit, and connect with a brand you believe in. We are looking for franchisees who align with our mission to provide super-cool food and awesome experiences, improve people’s day while being a positive force, caring for others, and being passionate.
Likewise, you need to be comfortable investing in a brand that values you, produces a product you believe in, and has high standards. We are all that and more.
SoBol is a healthy food franchise using whole foods sourced from local farms in season to create delicious and nutritious acai bowls and smoothies. Our menu is simple, making it easy to appeal to anyone looking for a healthy meal that can be customized to any dietary need.
Our operations are simple, focused, and repeatable. That’s what has helped us grow as a franchise brand since 2014. If you are ready to be part of the SoBol family, the next step is up to you. Fill out and submit this franchise form, and let’s get the conversation started.