About SoBoL
SoBoL is one of the fastest-growing acai bowl and smoothie franchise brands in the U.S. Founded on Long Island in 2013, we have grown to 100+ locations across 10+ states by keeping our operations simple, our ingredients premium, and our commitment to franchise owners unwavering.
As a smoothie bowl franchise built for modern entrepreneurs, SoBoL offers the opportunity to serve fresh, feel-good food while creating meaningful connections within local communities. Our concept is rooted in the idea that healthy eating should be accessible, delicious, and part of an everyday lifestyle. For those exploring the best smoothie franchises or looking to invest in a top acai bowl franchise, SoBoL stands out by combining strong consumer demand with a simple, scalable business model.
Our Story
SoBoL was built on a simple belief: real food made with real ingredients should taste incredible, fuel your day, and bring people together. What began as a small acai bowl shop on Long Island quickly became something more: a vibrant community gathering place centered around positivity, freshness, and better-for-you living.
As demand for healthier options grew, SoBoL evolved into one of the top acai bowl franchises in the country, expanding into new markets while staying true to its original mission. Today, with more than 100 locations open or in development, the brand continues to attract entrepreneurs looking for a smoothie bowl franchise that blends purpose with profitability
We’re not just serving acai bowls and smoothies. We’re creating experiences that improve people’s days and empowering franchise owners to build something meaningful in their communities.
What Drives SoBoL
Our core values drive everything we do, from how we source our ingredients to how we support our franchise owners. These principles are what set SoBoL apart in the health food franchise industry.
OUR VISION
To provide super cool food and awesome experiences.
OUR MISSION
To improve people’s days through fresh, real food while providing franchise owners with a simple, profitable, and purpose-driven business.
OUR VALUES
Be a positive force in every community we serve. Care for our franchise owners, team members, and guests. Lead with passion, integrity, and consistency.
Acai Bowl Franchises Built Upon Fresh, In-Demand Food
At the core of SoBoL’s success is a menu designed for both quality and efficiency. Our acai bowls, smoothies, and homemade granola are crafted with premium ingredients and prepared fresh daily, delivering a product that customers can feel good about.
Our streamlined menu helps reduce waste, simplify inventory, and create a more manageable operation for franchise owners. This balance of simplicity and quality is a key reason why SoBoL is often considered among the best breakfast franchises in today’s evolving QSR landscape.
With growing demand for better-for-you options all day long, SoBoL is perfectly positioned to meet customers where they are, offering a versatile concept that keeps customers coming back.
Our History of Growth and Evolution
As demand grew, so did the franchise opportunity. Today, SoBoL continues to evolve as a modern fast-casual brand rooted in purpose, designed for operational simplicity, and built for sustainable growth. With over 100 locations open or in development, SoBoL has become one of the most exciting health food franchise opportunities in the country.
As the brand expands, SoBoL remains focused on maintaining the same energy and community feel that made our original location so successful. Each new store is an opportunity to bring that experience to a new neighborhood, reinforcing the brand’s reputation as a top smoothie franchise.
2013
2015
SoBoL expands to two corporate owned locations
2016
SoBoL expands to two corporate-owned locations
SoBoL opens its first franchise location in Syossett, NY
2019
SoBoL opens its first franchise location in Syosset, NY
SoBoL becomes a nationally recognized franchise brand with locations across 8 states
2022
SoBoL reaches a milestone, opening its 50 location
2025
SoBoL surpasses 100 locations open and in development across 10+ states
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Why Join the SoBoL Franchise?
Becoming a SoBoL franchise owner means joining a brand with proven systems, strong unit economics, and a dedicated support team behind you. From initial training through ongoing operational coaching, marketing support, and supply chain management, SoBoL provides the resources franchise owners need to build a profitable business.
What helps SoBoL stand out is how approachable the model is for a wide range of owners. Whether you’re an experienced operator or exploring franchise ownership for the first time, the system is designed to be easy to learn and repeat.
Our Origin Story
Founded in 2013 by passionate surfer and health enthusiast Jason Mazzarone, SoBol was built on a simple but powerful mission: to improve people’s days through delicious, nutritious food served in a welcoming environment.
What began as one of Long Island’s first cafés dedicated entirely to acai bowls and smoothies quickly became something bigger. That original commitment to quality, positivity, and community remains at the heart of SoBol today.
Over the past decade, SoBol has evolved from a single neighborhood café into a national franchise brand with 100+ locations open and in development across 10 states.
Through consistent growth and operational excellence, we’ve become a recognized leader in the fast-growing acai and smoothie category.
Our mission remains the same:
To improve people’s days – one bowl at a time.
Brand Recognition and Growth
SoBol stands at the intersection of two booming industries – the global acai market projected to reach $18.4B by 2032, and the smoothie market exceeding $19B+ globally.
But brand strength isn’t just about market size – it’s about proven performance.
- 100+ locations open or in development
- 97% franchised system
- $817,729 AUV (Top Quartile – 2024 FDD)
- 65% of franchisees own multiple units
- 180k+ rewards members
We’ve earned national recognition from Entrepreneur’s Franchise 500, Inc. 5000, QSR, Franchise Times, and Fast Casual
Our model combines:
- Simple operations (no fryers, ovens, or chefs required)
- A streamlined, fully sourced menu designed for speed and minimal waste
- Premium, exclusive ingredients that help franchisees stand out
This is a brand built for scale – and proven across markets of all sizes.
Franchise Owner Support
Franchising at SoBol is built around one promise: You’re in business for yourself – but never by yourself
From day one, franchisees receive comprehensive onboarding and operational support:
- Classroom and on-the-job training covering systems, operations, and best practices
- Turnkey launch support including inventory setup, grand opening planning, and operational checklists
- Ongoing field staff support dedicated to your success
- Immediate assistance for operational challenges and growth opportunities
Our support doesn’t stop at opening day. We work with you to:
- Drive consistent sales growth
- Plan future store expansion
- Train new team members
- Scale operations smoothly
From site selection and lease negotiation to marketing and technology, our team is there every step of the way.
Strategic Partnerships
SoBol’s success is powered by strategic infrastructure and marketing systems designed to drive traffic and long-term growth.
Franchisees benefit from:
- National marketing campaigns and local growth programs
- Social media management and launch campaigns
- SEO and enhanced Google/Yelp directory presence
- Mobile ordering and a rewards app with 180k+ members
- Email marketing, print marketing, and promotional support
With 32% of orders placed through mobile and strong loyalty engagement, SoBol leverages technology to meet modern consumer behavior.
Our partnerships extend beyond marketing – we support franchisees in operations, customer service training, technology systems, and ongoing expansion planning
The result:
A scalable, system-driven franchise model designed to grow with you.
Proprietary Product
Another thing that sets SoBoL apart is our commitment to quality. We blend Grade A acai fresh in-store daily and offer our proprietary homemade granola, available exclusively at SoBoL locations. With a simple, focused menu, franchise owners benefit from reduced waste, lower food costs, and streamlined daily operations.
Our Guest Experience
SoBoL is built around an experience that stands out from the average fast-casual concept. Every guest receives a friendly welcome, fast service, and a genuine thank you. We serve fresh, nutritious meals with full transparency on ingredients, so guests can make informed choices. This consistent, high-quality experience is what drives repeat visits and builds loyal local customer bases for our franchise owners.
Inclusion
We believe in treating everyone with respect and fairness, from our team members and guests to franchise owners and vendor partners. Our inclusive culture fosters a sense of belonging and strengthens every SoBoL community.
Community Involvement
SoBoL franchise owners and corporate team members are also active in the communities they serve. From local charity events to national philanthropic partnerships, giving back is built into the SoBoL brand. Our franchise owners regularly participate in dozens of community events each year, strengthening the connection between their locations and the neighborhoods they serve.
Meet our Team
Jason Mazzarone
Co-Founder & CEO
Paul Gucciardo
President & COO
Nick Pesko
Director of Marketing
Kryssa Baldi
Director of Administration
Joe Thompson
Vincent DeAngelis
Senior Operations Advisor
Christopher Nicols
Project Manager
Ryan McArthur
Marketing Specialist
Operations Advisor
Shayla Smith
Finance Administrator
Anthony Agnello
Operations Advisor
A Growing Acai Bowl Franchise for Modern Owners
Today’s franchise owners are seeking a business that aligns with their lifestyle and values, along with generating strong financial returns. That’s where SoBoL really shines. We deliver a concept centered around wellness, community, and growth that’s designed to match your values.
Ready to Open a Top Smoothie Franchise?
If you’re exploring top acai bowl franchises or searching for a smoothie bowl franchise that combines strong demand with a simple, scalable model, SoBoL offers a strong foundation for long-term success.
Join a brand that’s redefining what it means to be part of the best healthy eating franchises in the country. We are a brand built on fresh ingredients, positive experiences, and community impact.
Ready to take the next step? Fill out our form below to learn more about opening your own SoBoL franchise and becoming part of a fast-growing, purpose-driven brand.